Location:
Company:
We are driven by solving complex payment problems within the B2B space. The financial market landscape is fragmented with businesses struggling to navigate their way into it. Adding complexities into their financial operations as they grow and scale outside of their borders.
Our award-winning, smart treasury and tailored business banking solution, is helping modern businesses in simplifying how they pay and get paid, irrelevant of the geographical location. Enabling them to save time and money by making their financial operations efficient.
Who are we looking for:
In a couple of months and with a small team, we went from 0 to 200+ customers who rave about our product (clients recommend us to other clients). We made the headlines and brought our brand to EU-Startups, MPE and more. We also won several industry awards and also been nominated for other prestigious ones like the Cards and Payments awards, in the UK.
But we can do even better than that. Now, we need your help to take us to the next level!
We are seeking a top-notch Product Marketing Manager to join our team. The ideal candidate will be a business-driven marketing expert who has experience working for a growth startup. The Product Marketing Manager will be responsible for creating and implementing marketing strategies that will drive product adoption, generate leads, and increase brand awareness. This is a new role within the commercial team and will report directly to the CEO & co-founder.
Key Responsibilities:
- Develop and execute product marketing strategies that align with business goals and objectives.
- Conduct market research to identify customer needs and behaviors, competitor strengths and weaknesses, and market trends to inform product development and marketing strategies.
- Create buyer personas, value proposition and customer journeys.
- Work with cross-functional teams, to develop product positioning and messaging that resonates with our target audience.
- Create compelling product collateral, including brochures, case studies, solution briefs, white papers, and other marketing materials.
- Develop and implement SEO strategies to increase organic traffic to our website and generate leads.
- Build trust and create conversation with potential customers through events, campaigns, and specific calls to action
- Be the voice of our customers by gathering and prioritizing key insights to shape our product roadmap.
- Bring awareness to our product through content such as social media, copywriting, and blogs. This requires you to determine what type of campaign needs to be done, create a budget for the marketing endeavour’s, craft a project plan to map out when this content will be released and execute.
- Build and maintain relationships with industry influencers, analysts, and partners to increase brand awareness and credibility.
Required Skills:
- Bachelor’s degree in marketing, business, or a related field
- 3+ years of hands-on product marketing experience
- Strong written and verbal communication in English with experience writing copy for marketing collateral.
- Proven ability to develop and execute successful marketing strategies that drive results.
- Familiarity with marketing automation and analytics tools such as Hubspot.
- Proven track record of gathering & analysing market intelligence to support informed decisions.
- Creative thinker with a passion for innovation and a desire to challenge the status quo.
- Strong interpersonal and organizational skills.
- You love to collaborate with different people, bringing them together, and having many things going on at the same time.
- Managing priorities will be of much importance.
- Have a startup mentally to get things done and you are not afraid of challenges and to take responsibility.
- Experience in an international growth-stage company
- Experience in financial services B2B marketing
Company benefits:
- Competitive salary
- Health Insurance
- Flexible working hours
