Location:
Company:
The company was founded back in February 2018, which started as a 24/7 Customer Service organisation and later grew to offer a wide range of services from Software Design & Development to Marketing and Back-Office Solutions.
While our main line of business is outsourcing, we are more than your typical business solutions provider. We’re an extraordinary multi-cultural team with more than 30 different nationalities, we pride ourselves on bringing the best talent from around the world!
Professional and personal development is an important part of our values. We are committed to creating an organisational culture and building a team where every individual has the opportunity to excel and achieve their business goals. Further, guided by a strong and collaborative leadership team, we offer a stable long-term environment where our business continues to grow each year.
Our marketing team is dynamic, committed to achieving goals by working together and whilst enjoying the day-to-day. You would join a team with diverse experiences, have the opportunity to make your own mark, as well as contribute to overall team success.
Who You Are
You have a deep understanding of performance marketing with strong analytical skills. You are excited by the challenge of working cross-functionally at a fast-paced company. You understand the rationale for every email campaign and plan and execute it to deliver business results. You have relentless curiosity and an urge to innovate, measure and improve.
Key Responsibilities
You will be involved in every step of the customer engagement cycle from ideation to implementation and analysis. You will be responsible for executing email and nurture campaigns, including campaign setup, orchestration, email database segmentations, scheduling, testing, and measuring campaigns to drive short-term and long-term results in collaboration with multiple teams.
Responsibilities:
- Build and execute email and nurture programs across the various stages of the buyers journey
- Coordinate with the Content team to optimize SEM, SEO, and content strategies.
- Create, test, and deploy emails using platforms such as SendGrid and Mailchimp
- Segment audiences based on behaviours, like past email engagement, website interaction, and set triggers for purchase paths and develop strategies to nurture prospects into qualified leads.
- Analyse and report results from all outbound campaigns and make recommendations to continually improve metrics including open rates, CTR, leads; present recommendations to the Marketing team in a clear, logical, and compelling fashion.
- Identify new email marketing strategies to ensure that the most effective offers, copy, platforms, and creative are incorporated into campaigns and deliver a compelling message.
- Conduct market research to better identify target audiences and how to attract, using a variety of tools like AHREFS, Google Analytics, AdWords, Keyword Planner and SEMrush.
- Own the performance metrics of landing pages, leveraging data and tools to run experiments across all website pages.
Required Skills:
- Minimum of 2 years’ experience in a related role, Fintech industry preferred but not essential.
- Strong understanding of email marketing rules and guidelines.
- Exceptional communication skills are a must.
- Experience with CRMs, marketing automation tools, social listening platforms and Google Analytics
- Ability to think strategically and have a data-driven mindset.
- Must be detail-oriented and have the ability to get involved in multiple projects simultaneously.
- Strong interpersonal skills; ability to work collaboratively with a wide range of individuals at all levels of the organization
- Self-starter with the ability to work in a very fast paced environment.
- Preferred – Experience within the Fintech industry
Company benefits:
- Private healthcare.
- Refer a friend bonus.
- Performance bonus
- Company discounts
- Company training with full support
- Career progression
